Denim Drift: Color of the year 2017 by Colour Futures


Ready for this big moment of the year?!

Dig out your denim because leading color experts from AkzoNobel have selected a shade of blue called Denim Drift as the Color of the Year for 2017.


Every year a team made up of the top experts in the design sector and decor come together around a table to decide which will be the color that will determine the trend of the year to come. The decision of course is not taken very lightly: behind it there are months of studies, analysis, collaboration with economists, sociologists and designers who try to capture the thoughts of an entire society of consumers. Around that table they decide how we will live our lives in 2017 on the basis of what we feel in the present. Fascinating, isn’t it??

According to Colour Futures, 2017’s palette is all about balance. This year, we see an interesting contrast between bolder, more striking colours and a selection of muted, lighter shades. Heleen van Gent of Colour Futeres says: “The Colour of the Year is Denim Drift, a beautiful, timeless and versatile grey-blue that takes on a different characteristic depending on how it’s used, perfectly capturing the mood of the moment and embodying our lives for 2017”.

The accompanying palette of tonal blue shades creates a truly accessible range that can be easily translated into architecture and interior decorating.


2017 will be full of wonderful Denim Drift , a desaturated blue with a hint of gray in it . But how did it come to this decision ? The prevailing trend revolves around the concept of the life in a new light”, a focus on all those simple things that make our life special: family, friends, work,  house, with everything in connection with nature and with the most pleasant experiences.

It’s a sophisticated color that creates suddenly a statement in every environments where it is used: classic and timeless, it’s versatile for any space. The relaxed mood that generates instantly, makes it particularly suitable for environments such as the bedroom or the livingroom, but its notes more meditative also make it perfect for a working space in which the concentration and the introspection are essential.

Below some inspirational interiors… enjoy!














What do you think of this colour? How do you see it in your homes? Let me know your thoughts.

If you want to explore other micro-trends related to this shade, I advise you to see this interesting video 🙂 Have a nice saturday!


6 Comment

  1. Benenawa says:

    Simplicity and colour. It speaks for itself:) I think you would appreciate the style and furnishing from Furnishr. They have quality work and their website gives a few examples! Here I’ll leave the link for you to look when you have the chance.
    Your work is authentic

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